Getting found on LinkedIn can feel like finding a needle in a haystack. Keywords are how you’ll get noticed — here’s the skinny.

You put hours of work into crafting the perfect LinkedIn profile.

Meticulously listing your experiences, tailoring your headline, the whole nine yards.

But…no one seems to be finding or viewing your profile.

What gives?

Here’s the thing — LinkedIn operates a lot like Google.

It uses keyword searches to surface profiles relevant to what people are looking for.

That means, if you’re not intentionally optimizing your profile with the right keywords…

You’re basically invisible to your target audience!

Whether you’re a job seeker, entrepreneur, or just looking to grow your professional network…

Nailing your LinkedIn keyword strategy is mission-critical.

Where should you be using keywords on LinkedIn?

Sprinkle them throughout your headline, summary, experience sections, and skills.

What kind of keywords, you ask?

Think about how your ideal employers, clients, or connections might search.

Are they looking for specific job titles, skills, industries, or certifications?

Make a list of these words and phrases.

Next, do a little digging on LinkedIn’s built-in suggestion tool.

Type different keywords into the search bar — LinkedIn will populate related terms.

Goldmine!

You can even look at profiles of connections in roles you want.

What keywords are they using to stand out in search?

The key is intentionally including powerful, searchable phrases throughout your profile.

Don’t just list your responsibilities — showcase your value using relevant keywords.

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Still feeling stuck on finding your perfect LinkedIn keywords?

Drop your target role(s) or goals in the comments.

I’ll share customized keyword examples to uplevel your visibility!

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