Testimonials That Pack a Punch: The Game-Changing Template for Copywriters to Secure Lifelong Clients

Attention, fellow wordsmiths and freelance wizards of the written word! If you’re a copywriter in the year 2023 and beyond, you know how crucial it is to land repeat clients.

They’re the holy grail of our solopreneurial existence. But fear not, for I bring tidings of great joy.

Today, I shall bestow upon you the ultimate testimonial template that will skyrocket your client retention game.

Brace yourselves, my fellow wordslingers, for we’re about to embark on a journey to testimonial greatness!

Step 1: The Art of the Ask

When it comes to testimonials, timing is key. Strike while the iron is hot, my dear copy comrades! Reach out to your clients immediately after they’ve basked in the glory of your linguistic prowess.

Request a testimonial politely, yet assertively. Offer them an easy way to provide their feedback, such as a quick survey or a well-crafted email template. Remember, convenience is king!

Step 2: Structure for Success

Now that you have their attention, it’s time to guide your clients through the testimonial process. Offer them a structure that’s easy to follow. Start with a captivating headline that summarizes their experience.

Then, encourage them to provide a brief background, highlighting the problem they faced before they encountered your magical words.

Pro tip: Throw in a dash of humor and wit to make it truly memorable!

Step 3: The Transformation Tale

This is where the magic happens, my copy crusaders! Ask your clients to describe the transformation they experienced after working with you. Did your words breathe life into their lackluster product descriptions?

Did your blog posts catapult their website traffic to new heights? Let them spill the beans on the incredible results they achieved thanks to your linguistic wizardry.

Step 4: Power of Numbers

Now, let’s sprinkle some statistical stardust, shall we? Numbers never fail to impress, my fellow wordsmiths. Encourage your clients to include tangible results and metrics in their testimonials.

Did your killer copy increase their sales by 50%?
Did your persuasive words secure them a million-dollar deal?

These quantifiable achievements will make your testimonials shine like diamonds in the digital realm.

Step 5: Seal the Deal

We’re nearing the finish line, my copywriting comrades! The final touch is to ask your clients to wrap up their testimonials with a powerful call to action.

Encourage them to share their positive experiences with others, invite them to engage with you on social media, and, most importantly, ask them if they’d be interested in working with you again.

Plant the seeds of repeat business, and watch them blossom into lifelong partnerships!

Now, my dear wordslingers, armed with this mighty testimonial template, go forth and conquer the copywriting kingdom!

Remember, practice makes perfect, so fine-tune this template to suit your unique style and your clients' preferences.

And please, share your triumphs and challenges in the comments below. Let’s celebrate each other’s successes and collectively raise the bar for copywriters everywhere!

May your testimonials be as awe-inspiring as your words, and may the clients flock to your doorstep like seagulls to a French fry. Happy testimonial crafting, my fellow solopreneurial wordsmiths!

In case you’re reading my work for the first time, I am Devieka Gautam — a top content writer on Fiverr (and ghostwriter, shh!). I write on (and lead by example by) embracing ‘At-Home freelancing for Women’ and enjoy advocating financial independence. My idea of relaxing is driving and drinking iced black coffee.

If you’re looking to kickstart your freelancing career? I am your safest bet. Head on to https://linktr.ee/fiverr_feminist to check out my services.